I’Äôve just realized I’Äôve been woefully remiss and have not reviewed what is one of the best books to come out about sustainable design in the past several years. Nathan Shedroff’Äôs
Design Is The Problem addresses all manner of designers and holds them accountable for the potential bad and good their work can do for the world. Rather than dealing with an individual branch of design Shedroff looks at overarching systems of sustainability and how they can be applied to any field. After starting with a thorough review of what ’Äúsustainability’Äù even means and how to measure it, Shedroff then reviews several popular approaches from books like
Cradle To Cradle and
Natural Capitalism. This section is particularly useful in how it encapsulates several complex theories and then proposes how to make use of the best of all of them. The rest of the book is devoted to breaking down all the areas in which designers have an opportunity to apply sustainable principles using the classic ’ÄúReduce, Reuse, and Recycle’Äù framework even adding a new ’ÄúRe’Äù to the mix: Rethink. Even folks who are fairly familiar with the standard terminology may stand to learn a thing or two when it comes to Dematerialization and Transmaterialization, and Informationalization! The book is rounded out with real world examples that are sprinkled throughout, along with specifics about making sustainable processes a measurable reality, and a useful selection of resources. Nathan’Äôs accessible writing keeps the book from becoming a dry textbook and his points are well-researched & applicable to people with a wide range of knowledge and interest in sustainability. A truly useful guidebook, this should definitely be in the hands of anyone interested in the impact their work is having on the world.
[UPDATE: The publisher is offering a 15% discount on the purchase price if you use the code REBELLION when you buy the book through
their site.]
Design Is The Problem
by Nathan Shedroff
Rosenfeld Media
$36.00 print & digital
$22.00 digital only
Labels: book, design, review, sustainability