The latest corporate sponsorship opportunity: Moose

A small town in southern Norway is offering corporate naming rights to local moose to raise funds for research. From the AP article:

Township wildlife officials wanted to put radio tracking collars on 25 moose, so they could study their movements for two years. But the project was too expensive, at more than 400,000 kroner (about $68,000 Cdn).So they enlisted the moose themselves to do a little fundraising.
For a donation of 5,000 kroner ($845 Cdn), the team will name a moose after a sponsoring company, organization or individual.
...

So far, the sponsors have been companies, leaving the moose with names like Telenor, the Norwegian telecommunications group, and Interoptikk Brillehjoernet, an opticians' chain.