The Anti-Advertising Agency
The Anti-Advertising Agency is:
A. A functioning inversion of the traditional advertising agency.
B. An ongoing series of art projects started by Steve Lambert.
C. A blog.
D. All of the above.
posted by Another Limited Rebellion at 9:50 AM
1 Comments:
To: All Advertisers, Everywhere.
The New York Times
New Technology Is the Big Challenge for Madison Avenue's Executives
By STUART ELLIOTT
Published: May 4, 2005
“I know you made scads of money making & selling ads. That will change, first slowly, then more quickly. You're killing us with your messages. We're making like Roberto Duran & saying "No mas, por favor.” You don't need to be 'edgier'. (I know that so many of you will leave with subservient chickens dancing in your heads and get the point of why that worked entirely wrong.) You don't need 'breakout creative'. You don't need to be the first to stick your advertising peanut butter in my chocolate RSS. It's not about rich media. It's not about using my wireless to send me some new form of ad.
You need to find a way to be relevant. Get real about who your audience is and what they care about. Shrink down your communications accordingly. Talk in remarkable ways, speak often, and give away little taste tests that prove to your audience that you are worth spending time with.
And, for the love of Jackie Robinson, please get those ads out from behind home plate. A pox on the mind who 'monetized' that space.”
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