Fresh Baked Pizza TM

From the AP comes this story of a Lithuanian company attempting to trademark the scent of fresh baked pizza...

Opinion polls show that many consumers in Lithuania identify the pleasure of eating pizza with our trademark," said Mindaugas Gumauskas, marketing director of the Cilija company. "This makes us believe that the scent of freshly baked pizza is a subject to our copyright."...

Cilija, which owns dozens of pizza parlors in Lithuania and neighboring Latvia, has asked the national patent bureau to register the intellectual property rights of the scent. The agency did not comment on the trademark request.

If the request is granted, it does not mean that other pizzerias would have to stop making the oven-baked dish, but only Cilija would be able to make the claim that its food smells like freshly baked pizza.