Toll Road

I get paid to do graphic design, so I'm not a big fan of design competitions, especially ones you have to pay to participate in. Still I'm intrigued to see what will come of the Cooper Union's Driving Forward competition, which seeks to re-invision transportation signage. From their site:

Driving Forward is an open international juried competition that seeks proposals to re-envision automobile wayfinding systems and traffic control devices. The goal is to improve traffic flow and optimize navigability while reducing congestion. The competition invites candidates to propose traffic signage concepts that promote efficiency, uniformity and safety. Proposals should be adaptable to future changes in traffic patterns and able to incorporate technological advances as they develop. Entries should address current innovations in automobile and roadway technology as well as anticipate new possibilities for the future. Competition entrants are asked to reexamine transportation signage in its entirety, from navigational principals, to new materials, technology, types of vehicles, pictograms, language and communication.

Thanks Roy!