Social Marketing University - DC March 28-30

Nedra Kline Weireich of Spare Change will be offering the training/seminar Social Marketing University in Washington DC March 28-30. Readers of this blog have even been offered a special deal $75 off, just use code ALR75 when registering!

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

You Should Attend if You Are:

• Someone who wants to create health or social change
• A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
• A commercial marketer who wants to apply your skills towards changing the world for the better OR
• A student interested in the field of social marketing (special student rate available!)

You Will Learn:

• How social marketing uses commercial marketing tools to create behavior change
• How to think like a social marketer
• How to segment and understand your audience
• How to develop a strategy using the 8 Ps of the social marketing mix
• How to follow the social marketing process to develop an effective program
• How to use audience research techniques to build and test your strategy, including an in-depth discussion of focus groups
• How to design effective messages and materials
• How to work with the media to get your message out through news and entertainment programming
• How to use cutting-edge technologies to put the new media to work for you
• How to get the most out of your social marketing budget -- even if it's small

For all the details about the training agenda, registration, fees and hotel accommodations, go to the Social Marketing University information page or email training_AT_social-marketing.com for more information.