Hearst Gets Greener

Hearst made quite a statement last year with the opening of it's entirely green NYC headquarters.
This week they have announced a new consumer website which will be entirely focused on earth-friendly living called The Daily Green (link).

The Daily Green will be a one-stop Web destination where the fast-growing community of green consumers can find each other and everything they need to know to embrace a more energy-conscious, natural foods-oriented and environment-friendly lifestyle.

The Daily Green will feature daily eco-tips; the day’s key national and international environmental news; advice on how to enjoy a more sustainable life with smart energy and product choices; delicious recipes for meals and school lunches that are more hormone- and pesticide-free, compassionately raised and “as local-as-available”; and ideas for creating a more toxin-free home. While content will be an important element of The Daily Green, it is the community of followers of the green movement that will inform the sensibility of the site. For example, Weird Weather Watch, a user-generated photoblog of climate change snapped by backyard environmentalists and camera phone climatologists will be an important feature, as will user-submitted recipes and tips. In addition, the site will give a voice to the leaders of the country’s most important environmental organizations through blog postings and site links.

The beta version will launch on Earth Day, April 22 2007. Check back here for further investigation at that time!

Until then you can go read
more about the Hearst Tower (Link)