This Side Up: Simple Effective Design

This onesie created and sold by the This Side Up Campaign is a great example of simple effective design. The campaign raises awareness of SIDS (Sudden Infant Death Syndrome) which is the number one cause of death for children under age one. While the cause of SIDS is unknown, one of the most effective ways to prevent it is to make sure babies sleep on their backs. Their onesie with "This Side Up" printed on it is an easy way for tired, new parents to remember what to do when it comes to bedtime, plus sales of the onesie benefit the campaign. Find out more here.