Small (Business) Is Beautiful
A recent article in Ode Magazine "Small Is Successful" talks about the benefits of staying small in the corporate world and features the story of how Clif Bar owner Gary Erickson resisted a profitable takeover by Quaker Oats:
Read the entire article here.
...rather than feeling on top of the world about this dream deal, Erickson was uneasy. "I stood in the office waiting to go out and sign the contract," he recounts in his book Raising the Bar. "Out of nowhere, I started to shake and couldn't breathe." He told his business partner that he needed to get some air. Outside in the parking lot, he broke down in tears. And then it hit him as he began to walk around the block: "I don't have to do this. I began to laugh, feeling free," he writes. "I turned around, went back to the office and told my partner, 'Send them home. I can't sell the company.'"
Read the entire article here.
Labels: corporations, sociallyconsious, sustainability










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