Designism 2.0

If you missed this year's Art Director's Club talk on socially conscious design, "Designism 2.0", you can check out a podcast of it HERE.

My friend John attended the event and posted an excellent review on his Social Design Notes blog HERE.

The Sins of Greenwashing

If you're not familiar with the term Greenwashing, the environmental marketing firm TerraChoice has a great primer on this dastardly practice just for you: The Six Sins of Greenwashing.


Thanks Kara!

Take The Reaper Bowling

A great classic PSA from Australia...

Paper Calculator

Environmental Defense has created an easy way to determine the benefits of using recycled papers in your print projects. By filling out a few fields on their Paper Calculator you can quickly see how much wood and energy are used and how much wastewater, solid waste, and greenhouse gases are created by your paper choices. You can even compare multiple papers and display the data as a chart of graph. Check out this handy tool HERE.

Think Outside The Bottle

It's nice to see that America's obsession with bottled water is finally waning. Think Outside The Bottle is a pledge campaign which encourages the drinking of tap water. They've already nearly reached their 25,000 person goal, but hopefully they'll set the bar a bit higher once it's been met.

Thanks Cally!