Unicef Campaign in China

This is the new campaign of the UNİCEF association concerning China.
A strong baseline "Don't ignore me" and a touching creation by the Ogilvy & Mather Shanghai Agency.

The sign says : Don’t ignore me.
China has over 1.5 million underprivileged children.
To help, call 020 82266673.












































via commercial-archive.com

Made in China

Not long ago, Sara Bongiorni wrote a book about trying to live without using anything manufactured in China called "A year without `Made in China'" not so much as an idealistic stance against fair-trade, job loss or trade deficits, but just to see if it could be done.

In this short film, independent filmmaker Prajna Core explores the same theme through a fast-paced collage of items Made in China found around Prajna's home.

Chinese Anti-Branding Efforts

The Wall Street Journal reports on attempts by the Olympics organizers in China to strictly enforce sponsorship rules:

"To ensure that only the companies that pay millions of dollars to be official Olympic sponsors enjoy the benefits of exposure in Olympic venues, organizers have covered the trademarks of nonsponsors with thousands of little swatches of tape.

In media centers, dormitories and arena bathrooms, pieces of tape cover logos of fire extinguishers, light switches, thermostats, bedroom night tables, soap dispensers and urinals. The Taiden Industrial translation headsets in a large conference room have had their logos covered, as have the American Standard faucets in the bathrooms nearby, and the ThyssenKrupp escalators down the hall."

Read the entire article HERE.

Thanks Megan!