Book Review: In Defense of Food

I finally had a chance to read In Defense of Food: An Eaters Manifesto, yet another fantastic book by journalist/author Michael Pollan. His books are consistently engaging and inevitably educate me on topics in which I already thought I was well-versed. This slim volume in no exception and manages to pack a big punch as it deconstructs one of the central food paradigms that we in the US have taken for granted (dubbed "Nutritionalism"). As with Omnivore's Dilemma and Botany of Desire, Pollan's sheer enthusiasm for (good) food and the fact that he is not working for a specific group or agenda helps him make a much more compelling argument about changing the way we relate to eating. The essential core of the book is the mantra "Eat food, not too much, mostly plants," which was originally introduced in a New York Times essay. Those three short phrases, as simple as they seem, contain the seeds to some very big ideas and Pollan fills out the book with well-researched facts and rules of thumb that forgo the difficult to follow recommendations of typical guides to healthy eating. This should be required reading for everyone in the US (are you listening Oprah?).

Branding for Nonprofits

I just finished reading DK Holland's excellent Branding for Nonprofits. Published in 2006, this slim volume is a must read for any nonprofit interesting in harnessing the power of branding (which should really be all of them) or even just considering working with professional graphic designers for the first time. Indeed, any designer already working with nonprofits might want to consider handing this out to new clients as a means of introduction.
The book, based on articles and lectures DK created for The Foundation Center, is filled with plenty of real world examples and resources and suggests a system of working that is easy to understand and follow. Holland does an excellent job spelling out the role of design and designers, while detailing most of the issues that come up as part of the branding process. While I wish more time was spent explaining why paying for design from folks that focus on nonprofits is better than asking for pro-bono work from large agencies (who make their money pushing cars, cigarettes, acohol, etc.), Ms. Holland does acknowledge that you often do get what you pay for.


Ask for it at your local independent bookstore.

SustainAble Book + Interview

SustainAble is an invaluable new practical handbook on environmentally conscious graphic design from Rockport Books. Author Aaris Sherin, has done a fantastic job of compliling the latest information on materials and techniques for designers interested in working with the environment in mind [full disclosure, my company is featured prominenetly, but I really would recommend it regardless]. Not only is the content on point, but the book itself was printed using a range of sustainable methods (a rarity in publishing). Going beyond standard recycled papers, they actually used make-ready sheets for the covers and end papers. The last real handbook on these issues (The Complete Guide To Eco-Friendly Design by Poppy Evans) came out in 1997 and has been out of print for years, so this type of book has been long overdue. Considering the massive increase in interest in going "green" by corporate America, the need for designers knowledgeable about these issues will only continue to grow as well. Kudos to Rockport being the first to fill the void.

Aaris kindly agreed to a mini-interview about the book, so I sent her a few minimalist questions to answer however she interpreted them...

ALR: Why now?
Aaris Sherin: Graphic Designers tend to be concerned about social and environmental issues, and yet many have not idea how to apply this ideology to their professional practice. Increasingly clients are asking for eco-friendly design solutions and many practitioners are tasked with having to learn the relevant problem-solving and technical specifications for environmentally preferable production. To date there really hasn't been a comprehensive resource to go to for this information. My idea was to make a sort of one-stop reference for
those interested in the topic. The book covers topics that include sustainable forestry, basic history and theory, as well as practical information about eco-friendly production materials and techniques. The second half of the book is devoted to case studies that trace how designers approached specific projects with the environment and social systems in mind.

ALR: How?
Aaris Sherin: The book is filled with tips for how to approach design problem solving and production with sustainability in mind. Here are a few of the most basic. 1. Using proper sizes or asking for custom sheets is an easy way to reduce waste 2. Every designer should be able to identify and understand the value of FSC and other third part certifications 3. Eco-friendly paper doesn't always cost more. 4. Creating customized environmental checklists is a great way to bring consistent value to clients

ALR: So what?
Aaris Sherin: I really believe that design has a crucial role to play as we move toward the cultural shift that will need to happen in order to become more sustainable. Graphic design is so often the conduit between manufacturing/services and customers/audiences; as such we can bring value to clients who working with environmental and social consciousness in mind. By making simple changes in the way we work and offering our services to like-minded organizations there is an opportunity to make fantastic, visually arresting work that doesn't have to cost the earth.

ALR: What's next?
Aaris Sherin: There are so many people (many of whom were early adopters) who have created their own resources, libraries, and community groups for teaching and practicing sustainable design. As I talked to people I realized that a lot of them are duplicating each other's work. We really need more resources and more sharing of information so that the next generation isn't tasked with replicating our work.


SustainAble is in stores now and of course available via Powells and Amazon.com.

What Izzit?

IzzitGreen is a new community review site that allows visitors to rate their local businesses not only on the usual factors of service, quality, etc., but also on their environmental aspects as well (i.e. Is it green?). The site is currently only beta testing for the Boston area.

Animal, Vegetable, Miracle

I just finished reading Animal, Vegetable, Miracle, the fantastic new book from Barbara Kingsolver, author of the Poisonwood Bible. It tells the story of her family's attempt to only eat locally grown food for a year while living in the mountains of Virginia. Not only does she tell the story of planting, growing, and finding her food, but her husband and daughter get in the act as well supplying in-depth sidebar information on the issues and recipes as well. Anyone with a budding interest in where their food comes from (and happily that number seems to be rapidly growing here in the US) should read this book. It's a fantastic primer for the gamut of issues surrounding food production/distribution, but it's also totally readable, a rare and pleasant combination which I've also found in the books of Michael Pollan. You can get a preview of Animal, Vegetable, Miracle as well as access to all the recipes it contains at the book's website HERE. But definitely consider picking up a copy of the actual book at your local independent book store.