Beware of Pinkwashing
Think Before You Pink is a campaign to promote transparency when it comes to marketing of breast cancer related products. They urge folks to consider supporting the cause by doing something other than just buying more stuff from for profit corporations (many of whom only donate a fraction of the product's cost). They also expose some of the sadly ironic tactics used by marketers desperate to be positively linked to an important cause (test driving cars, whose exhaust are linked to breast cancer for example). Find out more on their site HERE.Via Micawave
Labels: activism, breastcancer, cancer, corporations, pinkwashing, women










