I was recently asked to create a logo for Recast Energy a brand new renewable energy company which helps businesses use alternatives to fossil fuel to reduce their carbon footprint.
The logo, which will mainly be used with their potential partners (industrial customers, engineers, contractors, & financiers), needed to reflect the idea that their form of “green” energy is extremely reliable. The simple repeated shape within the icon speaks to the fact that they have a systematic approach to problem solving that creates create strong partnerships and sturdy structures. And while the forms have an industrial feel there is still an organic quality to their layout which hints at the positive growth associated with working from an environmental standpoint.