As part of our continued rebranding of The Play Company I created their first ever season brochure.
Since there wasn’t overarching theme to the work being produced we used this multi-page brochure to introduce their new logo and brand aesthetic to the people on their mailing list. Unlike typical brochures, which open up sideways this one flips up like a calendar letting people know that things were being given a new perspective on the company & work. The interior panels continued the theme of overlapping colors that is a component of their logo and featured art for each production as well as a season subscription form. Designed as a self-mailer for lower cost and maximum impact, the piece was also printed on FSC certified uncoated papers to give it added tactile dimension making it stand out further from other similar items.