For an unusual recent production in NYC New Georgescommissioned me to make an unusual promotional piece…
This folded poster/mailer gave the details for a production made up of pieces of four yet-to-be-produced new plays. Since this odd-ball mash-up had the name The Germ Project we decided to play off the scientific vibe that it implied and create a visual version of the connections between the multiple odd pieces involved. While my usual work for New Georges tends to be heavily illustration-based, we let the copious amounts of type required to explain this piece guide the design this time.
It’s printed in metallic silver and black on uncoated, post-consumer waste recycled paper.